Marketing your farm products and events is extremely important, especially in the digital age. Below are resources related to different types of physical and digital marketing.
Marketing plans:
- Marketing Plan Outline Template - University of Vermont Extension
- Marketing Your Agritourism Business - PennState Extension
Newsletters:
- Online Marketing for Agritourism Businesses: E-Newsletters - OSU Extension fact sheet
Google Business Profile:
- Online Marketing for Agritourism Businesses: Google Business Profile - OSU Extension fact sheet
- Google Business Profile Fundamentals (August 2022) - webinar recording, Travel Oregon
Social Media:
- Online Marketing for Agritourism Businesses: Facebook - OSU Extension fact sheet
- Online Marketing for Agritourism Businesses: Instagram - OSU Extension fact sheet
- Facebook and Instagram Tips & Tricks For Farms Selling Direct-to-Consumer - recorded webinar, March 2021
- How Instagram Stories Can Help Direct Traffic to Your Agritourism Operation - OSU Extension fact sheet
Website:
- Online Marketing for Agritourism Businesses: Website - OSU Extension fact sheet
- 7 Simple Steps for Creating a Website - Community Alliance with Family Farmers
Online Sales:
- Incorporating Online Sales Into Your Agritourism Business - OSU Extension fact sheet
- Online Sales Platforms for Farmers - Oregon Tilth
- Farmer to Farmer Exchange: Ecommerce Platforms - CSA Innovation Network
Other:
- Marketing Opportunities and Toolkits - Travel Oregon