Below are upcoming events related to on-farm direct sales and agritourism.
Agritourism Marketing Webinar Series
This webinar series is for any farm or ranch who sells direct to consumers and is interested in boosting their digital marketing and online presence.
Wednesdays, 5:30 - 7 p.m.
April 1 - Google Business Profile
Does your farm business show up when a customer says, “I’ll Google it?” Instead of hoping it does, take action to make sure it does. This webinar will give an overview of why Google Business Profile is an important tool, how to claim your profile if you haven’t already, how to update it, and methods for improving your visibility. We will also take a look at a few individual business profiles as examples. There will be a Q&A section. Audrey Comerford, OSU Extension
April 15 - Newsletter
Digital newsletters are an important part of your agritourism marketing strategy. They are a great way to engage your customers, announce events, and give updates on crops. This webinar will cover platforms options, frequency and timing for sending, and content strategies. Learn how creating engaging content can build and maintains your customer base. There will be a Q&A section. Karen Olson, Willamette Valley Visitors Association
April 29 - Websites/SEO
How to Optimize Your Website to Increase Sales: In this workshop we'll cover the fundamentals of Search Engine Optimization (SEO) and website essentials so you can be found more easily by potential customers, and seen as the trusted agritourism destination you are. A better website experience makes it more likely people will visit and spend money with your farm. Plus, we'll cover which platforms and tools we recommend for small businesses. Kelly Riegler, Local Difference
May 13 - Social Webinar
Social media is a great way to engage customers, but it can be hard to know where to start and where to put your energy and resources. Join the discussion and learn about platforms, engaging content strategies, and going beyond likes to generate visits and sales. This webinar will give you practical strategies to implement in your own farm business social media channels going forward. There will be a Q&A section. Cydney Stables, OSU Extension & CJD Gardens
Questions? Please contact Audrey Comerford at [email protected]