Research specifically related to agritourism and on-farm direct sales.
OSU Resources
An Initial Economic Impact Estimate of Agritourism in Oregon's Willamette Valley The full report of the economic impact estimates of agritourism in the Willamette Valley. Published February 2024. Executive Summary 1-page sheet here.
Oregon Producers Continue to Look to Diversify through Agricultural Tourism Findings from the 2022 needs assessment of agricultural producers in the Willamette Valley who incorporates or plans to incorporate some form of agricultural tourism and farm-direct sales into their farm business.
Increasing Farm Viability Through Agritourism and On-Farm Direct Sales: An Oregon Producer Survey Agritourism with on-farm direct sales is a way for farms to increase their business success. This survey of Oregon producers explores how small and midsize farms are expanding beyond basic production, adding value and claiming more consumer support.
On-farm Agritourism Activities in Marion County, Oregon from 2017 to 2018 This study describes the scope of on-farm or core agritourism activities offered to visitors on 75 agritourism operations in Marion County during a study period spanning 2017 and 2018. It shows the types and numbers of activities offered, the seasons of agritourism, and reveals the average and median acreage and land use districts typical of agritourism operations.